About myDobi®
We Are Everyone's Laundry!
When you mentioned myDobi®, you are going to your own place.
We provide our customers not just solutions for their laundry needs, but also a pleasant, comfortable and clean environment that instills confidence in their laundry experience.
The corporate colours of dark grey to black and complemented by dark yellow, convey a sense of reliability and familiarity.
To our investors, myDobi® offers a reliable and profitable business solution that can provide passive income for families.
The myDobi® business model has also proven to be resilient, continuing to expand even during the pandemic.
Vision
Simplicity, Focused, to build a century-old brand.
Mission
Empowering a global brand, Driving prosperity to our Partners.
Core Values
G.R.I.T.S - Gratitude, Responsibility, Integrity, Teamwork & Spirit
The Brand Name

Just like naming a child, co-founder Sheila wanted a name that is close to the heart—simple and easy to remember.
Initially, the myDobi® logo featured a cartoon-like pair of pants and shirt, illustrated by co-founder Hong. Before adopting it as the official sign, both founders were asked a simple question: "What do you want myDobi® to become?" As you might expect, they wanted myDobi® to be a global brand.
Therefore, a new logo was created as the official emblem and has been used ever since, retaining the shirt from the original design.
What We Do
- Supply Laundry Equipment
- Provide Laundry Liquids
- Design Floor Areas and Machine Layouts
- Offer Preventative Service and Maintenance
- Install Laundry Equipment
- Facilitate Market Expansion
- Manage Outlets
- Arrange Shipment for Laundry Equipment
Milestones
2015
The 1st flagship outlet in Miri, Sarawak (Permyjaya Outlet).

2016
1st Self-Service Smart Kiosk System in Malaysia with a built-in loyalty program.
2017
1st overseas outlet in Brunei Darussalam (Salambigar outlet).
1st outlet in Kuching (Abell outlet).
2018
1st Bi-Token Changer integrated with commercial e-wallet.
2019
MyDobi® 1st slogan “myDobi, your dobi”.
2020
myDobi® new slogan “Be Different”.
myDobi®’s Mission & Vision.
Up to 45 outlets established.
2021
myDobi® launched its official mobile application “myDobi® Connect”.
1st in the laundry industry to introduce the “Double Wash” program.
2022
Expanded to 62 outlets despite the pandemic.
myDobi® Connect underwent a rebranding and transitioned to Hiro.
1st outlet in Sabah (Warisan Square outlet).
2023
Mascot “Aslan” was born.
1st outlet in the Philippines (Wynn Plaza outlet).
Achieved 70 outlets and more to come!
2024
Achieved 100 outlets.
2025
Expanding to other ASEAN countries.
2028
AIM to get IPO.